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We Card Awareness

September 2023

WeCard Awareness Month 2023


September is We Card Awareness Month, making it the perfect time for retailers to train or re-train employees and raise awareness of the U.S. Food and Drug Administration (FDA) regulations and state law compliance.  The We Card Program, now in its 28th year, is highlighting steps retailers can take to make sure they’re doing all they can to identify and deny underage purchase attempts of tobacco and vapor products.

Resources available through We Card include:

OWMA members are encouraged to share these resources with their retail accounts and remind them about the importance of continuing efforts to successfully identify and prevent age-restricted product sales to minors.

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